Employer FAQ

Who are you, in a sentence?

I’m a global marketing leader with 8+ years of experience scaling growth for SaaS, tech, and hospitality startups – with a track record of building remote teams, owning GTM strategy, and driving revenue across international markets.

What kind of roles are you open to?

I’m open to senior marketing roles (Head of Marketing, Marketing Director, VP-level) or high-impact growth consulting/fractional work with early to growth-stage startups – especially in B2B SaaS, hospitality, AI, or tech-enabled services.

What’s your current situation?

I’m based in Düsseldorf, Germany and open to remote or EU-based hybrid roles. I’m currently consulting via my agency, Citrio Marketing, but open to joining a mission-aligned team full-time if it’s the right fit.

What are you best at?

• Building and scaling marketing from zero to one (and beyond)

• Designing and executing GTM strategy that aligns with sales

• Managing international teams and vendors across time zones

• Creating content, websites, and assets that drive leads and close deals

• Translating complex products into compelling stories and funnels

What are some recent wins you’re proud of?

• Built a global marketing team from scratch at a hotel-tech startup; generated contracts worth $1.25M+ in projected LTV

• Secured $2.5M in revenue through sales and marketing in a hardware manufacturing role across APAC/GCC

• Currently revamping an STR business to attract high-value property owners, launching outbound and content strategies to fill sales pipeline

What is your working style?

I’m outcome-focused, fast-moving, and deeply collaborative. I communicate clearly, lead cross-functional projects with structure, and bring global cultural fluency from years of working across the US, Germany, South Korea, UAE, and India.

What tools and platforms do you work with?

• Marketing: Google Analytics, Meta Ads, LinkedIn Ads, HubSpot, ActiveCampaign

• Website/Design: Webflow, WordPress, Figma, Shopify

• Ops/Workflow: Notion, Trello, Asana, Slack

• AI/Automation: Jasper AI, Instantly.ai, Claude AI, Typeform, Zoho, ClickFunnels

What’s your ideal team?

• Clear communication, low ego, high accountability

• Shared ambition to build something lasting

• Encourages diverse perspectives and remote-friendly collaboration

• Balances strategic thinking with hands-on execution

How can we reach out?

Feel free to:

• Email me directly: aish.selvan@gmail.com

• Connect on LinkedIn

• View my portfolio and case studies