AI-Powered Hiring: A Sample Marketing Strategy for Scaling Tech Teams Globally
Building a smart and efficient remote hiring process is key to scaling your team quickly. I’ve put together a comprehensive marketing strategy for launching an AI-powered talent-matching feature for a B2B SaaS company targeting decision-makers in HR and People Operations.
Aishwarya Selvan
4/21/20251 min read
I’m sharing a marketing strategy I put together for a B2B SaaS company in the HR technology space. The objective was to launch an innovative AI-powered talent-matching feature to help businesses scale remote teams more efficiently. This strategy includes a mix of inbound and outbound marketing, with a focus on LinkedIn outreach, content marketing, and strategic partnerships.
This plan highlights how I would approach the entire launch process—from audience segmentation to A/B testing, and optimizing key marketing channels.
Key Highlights:
Audience Targeting: Defining the ideal customer profile (founders, CTOs, HR leaders at growing startups).
Core Value Proposition: Emphasizing the power of AI for smarter, faster global hiring.
Marketing Channels: A well-rounded approach involving LinkedIn, email campaigns, partnerships, and content marketing.
Optimization Strategy: How A/B testing and data-driven decisions shape the success of campaigns.
Feel free to explore the full strategy below, and let me know your thoughts or if you’d like to discuss further!
Unlock Our Marketing Strategy for AI-Powered SaaS Launch
In this detailed strategy, I outline a comprehensive plan to launch an AI-powered talent-matching feature for a B2B SaaS company in the HR space. From targeted outreach to A/B testing, I cover how to engage the right audience and optimize marketing campaigns for maximum impact.
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